Saturday, July 31, 2010

Strength and Confidence

Today, my young friend handled his first bad review - and odd review from a critic who took it upon himself to criticize a 2 year old Myspace page.  I was worried how it'd play with the singer/songwriter, but he figured out the critic's interests, agenda, and passions, and realized that we were going to have to be a lot more tactical when we're finally ready to go after the press.  It was a small test run, and I was so proud that this young man was undeterred, figuring correctly how to read the review, excerpt what we needed and to place the critic in the context of the great scheme of things.  Well done!

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